When deciding to create lower thirds from scratch, think about various elements a lower third would need, always avoiding random fonts which don’t match other aspects seen in the video. If designs are used by others, it is better to come up with an original project. When working for a brand, what you need to know is they are restricted conditions or give you the freedom to create the graphics. If you want to use an After Effects Template or create your own Lower Third, you should view the project as a whole. If you don’t want your lower thirds to be unprofessional, you have to choose the appropriate template and slap it on the video you are working with. But when time is not enough or there is not soundbite or visuals to use, lower thirds become a powerful tool.

For instance, in an interview, you can ask for a brief introduction that can be added as a soundbite or in the final edit.

What is important to know is what information and when to add it in a Lower Third. This includes names, job titles, time or weather and location. Text can be used to communicate almost anything.

Lower thirds after effects